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The Atlanta Christian Media Group was formed in 1994 by our President, Don
Stone.
He was formerly General Manager for Love 86, WAEC Radio for 15 years before
leaving to work full time in publishing and other media.
During those years at WAEC, he made numerous contacts at several other
Christian radio stations in the Atlanta area.
Many of the Atlanta station
managers, sales managers, music or program directors got their start in
radio working for him earlier in their careers. Many of his former clients
also stayed in touch seeking advice on advertising, like they had done
while he was General Manager.
So, Don started putting the two together. Showing them
what each station did well and, in some cases, where other stations
might be more effective...analyzing the client's marketing needs, budgets and
demographics, then showing them the best radio stations, websites or publications to advertise in.
His primary goal was to make sure that their limited budgets were put to
the best use and to give the pastor or business owner a shortcut to the
most effective use of those dollars, freeing them up to do what they do
best.
Once the station or publication is selected, he handles all aspects
including writing copy, typesetting, scheduling and bookkeeping.
The bonus is that there is absolutely no charge to the client!
The best thing is that there is no extra charge to the business or
church for providing this service beyond the cost of the advertising
itself.
The stations compensate the Atlanta Christian Media Group for bringing them
new business.
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