Britt Nicole Does It Again
See Britt Nicole acoustic live "Gold" Video -
Caroline Lusk - CCM Magazine
“Golden girl” has been
used to describe just about every successful female in pop
culture from time to time. But for Britt Nicole, it just
might be the only term appropriate. After four years of reigning
the radio waves, the pop powerhouse has proven over and over her
knack for catchy tunes, unrelenting vocals and an immovable
place in CCM present and future. With her latest album, she’s
cemented her status at the top. Seamless production, beats,
riffs and songs that hold up against any
contemporaries—Christian or secular—all combine for a record
that doesn’t require sales to certify it pure gold.
CCM recently sat down with Britt to
hear about the girl in the midst of this rise to the top…and
what it is that drives her there over and over.
CCM: How did the idea
of “Gold” come about for this record?
Britt Nicole: We were
sitting in the studio one day working on the song and we were
talking about our worth to God. I’m always meeting different
people and telling them that God has a plan for them and how
beautiful they are. Sometimes it’s hard for me to receive that
and remember who I am. There are days you’re tired and weary and
you don’t look in the mirror and say, “Wow, I’m awesome.” But
the truth is you are worth more than gold.
CCM: You hear that
phrase a lot—‘worth more than gold.’ What does it mean to you?
BN: You are the apple
of God’s eye. We need to know who God says we are and we do that
by going to the word and reading different things about a royal
priest hood and a holy nation. We are fearfully made. Important
to know who we are in God and walk in that confidence. Not
arrogance…but knowing that this is who God says I am. This is
the truth. I am worth more than Gold to Him.
CCM: So did you write
the entire record with this one theme in mind?
BN: Never go to a
record with a theme. I want to write honest songs that connect
with people regardless. I want to put my heart on paper. I want
people to see that. Sometimes it’s difficult…to have confidence,
but I just really feel like people connect with honest songs,
either from a personal experience or a friend/family member. All
the songs are really personal. If it’s something I ‘m working
through, there’s gotta be someone else… That’s really what’s
important to me. Trusting that God will bring something good
CCM: What are some of
your favorite moments on the record?
BN: There’s a really
cool song behind “For the first time.” I went to Florida this
summer to visit my brother, who’s a preacher. I had never really
been baptized and when we were there on the beach, I felt like I
should have my brother baptize me right there in the ocean. I
just remember coming up from the water and feeling like
literally a fog had been wiped away. That song talks about
seeing for the first time and wanting more of Him…
‘Ready or Not’ and working with
Lecrae…I was talking to his team for a while about
collaboration. When we wrote it, we were like, ‘Lecrae is
perfect for this…’ We didn’t actually work together in the
studio, but we talked on the phone. We let him write the rap… We
told him to write whatever he wanted. He actually recorded it in
Atlanta and sent it back to us. We loved it!
I love his passion for God. His boldness… I just look up to him.
I am humbled that he’s a part of the record.
I love ‘Breakthrough.’ It’s
really fun to sing and has a really cool dance vibe. I felt like
when I was singing it, I was really doing what the song says…
Breaking through anything I’ve held on to in the past. I wanted
to put everything out there. God has a plan for your life. It’s
about not letting anything hold you back…coming out on the other
side. We were made for more—to fly, and to be and do those
things. I feel like I’m coming into that in music and life.
CCM: So what has held
you back before?
BN: Fear of so many
things… A lot of times in life I don’t know what’s around the
corner and it’s safer here… I do know God is with me, but to
step out and trust that He is there has been a walk of faith. I
don’t know what’s around the corner, but God knows. I know that
He’s given me a promise that He’s going to be there. I remember
God speaking that to me. That He would bring every dream in my
heart to pass… And I’m learning to walk in that and not be
afraid of what’s next.
CCM: Is this a
different way of living life for you?
BN: This is a new
season for me. In the past I’ve walked through a lot. My parents
divorced when I was a little girl and these different things
that I’ve walked through taught me to walk really carefully. I
feel like I’m in a new season. I just learned that I can decide
to walk in faith. I feel like with that there are a lot of new,
exciting things…opportunities I feel like I can say yes to now.
And I’m really seeing Him fulfill the promises. I used to read
CCM magazine, thinking, ‘One day…’ And this is so cool. I’ve
dreamed some sweet dreams. God is showing Himself to be
faithful. I just feel really at peace and thankful.
CCM: Does any of
this—the industry, the travel—ever wear on you? Does it ever get
old? Or is it still your dream…?
BN: It never gets
old. It’s hard work. I feel like it’s getting more fun. As I do
it more and more, I’m easing into it and being more comfortable
with what I do. I get nervous every night I walk on stage, but
I’m learning more to just be myself. Ready or not… It’s not
about trying to please everyone you come into contact with. As
I’ve grown as an artist and a person, I’ve become more
comfortable in my skin. I don’t have to prove anything. The fact
that I get to walk out on stage and see a bunch of my
friends—it’s a blast… But mainly to be able to minister to
people…I get to help people. Through God’s love, I get to hug
people and show them that they are loved.
From CCM.com -
See Britt Nicole acoustic live "All This Time" Video -
In penning the eponymous single for
her third album Gold, Britt Nicole drew
inspiration from some of the deeply devoted fans she’s amassed
over the years.
“I’d gotten lots of letters telling me, ‘I’m struggling, I’m being
bullied, I don’t feel like I fit in,'" says the newest pop
singer/songwriter signed to Capitol Records. To reach out to her
followers—and send a potent yet joyful message of self-worth to
her fans-Britt created the song “Gold,” a slick and
shimmering self-empowerment anthem that pairs emotionally
charged lyrics with an instantly catchy melody. Now a fan
favorite that prompted countless concert-goers to turn up
wearing “Gold”-referencing crowns on her recent
headlining tour, the song marks a significant next step for
Britt and signals her emergence as a pop phenom of uncommon
substance and soul.
“When I write songs, I just write
whatever’s in my heart,” says Britt, who co-wrote each of the
album’s tracks. But while she didn’t intentionally push her Capitol
Records album Gold (currently #17 on Billboard's
Contemporary Christian music charts) into a more pop direction
than her sophomore effort The Lost Get Found (a 2009
release that debuted on the Top 100 Billboard Chart), she
did realize early on that its highly danceable, hook-laced songs
would likely have a broad appeal.
“A lot of times I’m writing about what I’m personally going through,” she
says, “and if I’m facing these sorts of things, then there’s got to
be other people dealing with them too.”
Produced by Britt’s longtime collaborator
Dan Muckala along with producers Chris Stevens, David Garcia
and Josh Crosby, Gold merges her passionately
thoughtful lyrics with infectious beats and soaring melodies.
Also showcasing her masterful vocals and remarkable range, Gold
has no shortage of songs that match the tender intensity of its
title track. The sweeping, slow-building “All This Time,” for
instance, recounts Britt’s struggle to overcome the pain of her
parents’ divorce, while “Stand” blends high-powered beats
with sweetly inspirational lyrics about rediscovering your strength.
On “Ready or Not” (an ode to self-expression and “just bringing
love to people and not holding back who I am,” according to Britt),
sunny acoustic strumming gets elegantly layered over stomping
rhythms and in-your-face electro effects. And with its throbbing
groove, sleek synth, and celebratory lyrics, “Amazing Life”
fast proves to be a dance-pop powerhouse.
Whether delivering a soulful ballad or a
beat-soaked dance track, Britt strikes a stunning balance between
vulnerability and self-assurance all throughout Gold. Not
only evidence of her gift for crafting intensely relatable lyrics,
that emotional complexity is a testament to her strength and honesty
as a songwriter.
“I write songs to myself, and it’s always great to see them connect with
other people who need to be reminded that worth doesn’t come from
having all the right things or from success—it’s about being who you
are,” she says.
For Britt, the journey to her own success began
as a child growing up in Salisbury, North Carolina singing in the
church choir for nearly her entire life. After high school Britt
chose to forgo college in favor of dedicating herself to her music
full-time. She released a pair of independent records in the two
years following high school and then—at age 19—moved to Nashville to
further pursue her singing/songwriting career. Soon after arriving
in Nashville and showcasing her early collection of pop songs, Britt
landed a record deal and ended up releasing her debut album Say
It for EMI by the time she was 21.
With her career continuing to flourish over the
last few years, Britt has made a point of maintaining a close
connection to her beloved supporters.
“After shows I always go and hang out with my fans, talk to them and get
to know them,” she says. “I try to take as much time as I can with
them, people really want to share their stories.” Noting that her
fans “know they can be honest with me because I’m honest with them,”
Britt points out that those stories also play a key part in helping
to shape songs like “Gold.”
“A lot of girls come up to me with their heads down, and I can just tell
that they’re feeling broken,” she says. “I love that they can come
into the show feeling one way, and then leave feeling like there’s
To foster that feeling of hope on a
grander scale, Britt has extended the self-esteem-raising sentiment
behind “Gold” to the song’s powerful video. Featuring a cast
of characters dealing with issues common among today’s teens (such
as eating disorders and self-mutilation), the “Gold” video
aims to uplift and inspire. While many have made the connection of
“Gold” as an anti-bullying theme, Britt is intent on not
focusing on the bullies.
“There are probably always going to be people who feel the need to hurt
someone else because of their own insecurity,” acknowledges Britt.
“But the message of “Gold” is to remind those kids that are
struggling that no matter what they have been told they are worth so
much more than the words of another. Once you know that, no one can
ever steal your shine.” she says of the intent behind “Gold.”
As she reaches an ever-widening audience, Britt
aspires to stay focused on creating music that’s both genuine and
“Whether it’s pop or rock or hip-hop, what moves me most is music that’s
passionate, real and comes from artists who really believe in what
they’re putting out into the world,” says Britt, who is inspired not
only by their hit songs but by the authenticity of artists like
Adele, Mary J. Blige, Taylor Swift and Coldplay.
“And with a song like ‘Gold,’ I’m putting out a message that
everyone needs to hear, regardless of where they’re coming from.
It’s about knowing that you’re loved, that you’re worth something.
It’s a message of hope.”