In New York Times Bestselling Author Bob Goff's new book, Everybody Always, he inspires people to love without limits and without an agenda. Bob's love for the human race transcends borders and even difficult relationships.

  It entered the Christian Booksellers Top 50 list last month at #24 and has jumped to the #4 spot this month.

  This book dropped at the perfect time - a polarized time where everything seems to turn into us versus them. Political discussions at the dinner table or with friends are taboo because they're divisive instead of seen as healthy conversations. And then there are personal relationships where loving difficult people is, well, difficult.

  Bob's advice? "Love everybody, always."

  It's as simple of an idea as it is hard to do.

  When we chatted on the phone, he broke it down like this -
  "Just think that people are people. We all want the same thing. We all want love, purpose, connection, and a couple of authentic relationships.
  "Try and think of the most objectionable person you can. They probably want the same thing as you - love and connection - but maybe you're just not the right authentic relationship for them.
  "Sometimes the most bizarre behaviors they have are from being insecure. Think about ourselves. When we act defensive, it's because we're insecure and not feeling good about something. Try to see Jesus in your own life instead of Jesus in someone else's. They are acting out in a difficult way, but they want love like we all do."


  Goff has spent decades fighting injustices against children in countries where armed conflict has left them vulnerable and with little to no opportunity. He's gotten child-sacrificing witch doctors to stop their practices, learn to read and write, and start loving their communities. (You have to see them blowing neon colored kazoos under a crucified Jesus in celebration of passing a literary course for yourself.)

  Why? Because he believes in loving everyone, even the most difficult of us, always.

  In Uganda, witch doctors are seen as leaders in the local custom of "traditional healing". They perform sacrifices in belief that it will bring success to local businesses. Sometimes that means child sacrifice. So Bob's idea was to educate them on the law, make them feel part of a community, and turn them into leaders of love.

  Goff wanted these witch doctors to feel so included that he put their fingerprints on the cover of Everybody Always. That's right. Those are brightly colored fingerprints of former child-sacrificing witch doctors. He also let them know that "their book made it on the New York Times bestseller list. You did it!"

  Bob is sure to include everyone in the circle of grace.

  He used all the proceeds from his New York Times bestseller, Love Does, to build a school for children in Uganda. The book kept selling, so he kept building schools in Iraq, Nepal, Somalia, and India.

 I spoke with Bob three days before his newest trip to Afghanistan where years of conflict and Taliban rule have left Afghan women's literacy rate as the lowest in the world. Bob will build a local school there for girls.

  "We've hired a bunch of guys to protect these girls. It's not courageous. It's noble."

  It's easy to see Jesus' character when you look at Bob's life. He makes loving difficult people look easy. I asked him if he ever struggles with loving others.